Piggly Wiggly | A Brand Built Through Narrative

Piggly Wiggly is a legacy brand known and loved for their iconic pig logo.Founded by Clarence Saunders, Piggly Wiggly was the first self-service grocery store in America. Read on to learn about the store that is cherished throughout the country.

The Mystery Behind The Pig

Piggly Wiggly is easily identified by its unique logo that is adored by many.However, the origins behind the store’s name remains a mystery. Saunders preferred to keep the inspiration for the name to himself. No matter what the story is behind the name “Piggly Wiggly”, the beloved pig logo continues to be a strong presence in communities across the country.

Strong Community Presence

One fascinating component of the Piggly Wiggly brand is that each store has unique decor. Every Piggly Wiggly offers a distinctive experience for their customers. This allows each community with a Piggly Wiggly store to connect to the brand on a deeper level. In addition, Piggly Wiggly’s customer demographic is incredibly diverse. This means that they are able to consistently expand their reach in communities.

Preserving their image

Preserving the image of the pig has always been a priority for the Piggly Wiggly brand. Customers of Piggly Wiggly proudly wear shirts that say, “I Dig the Pig”. When you shop at one of their stores, there is a welcoming atmosphere that makes each customer feel like a part of Piggly Wiggly.

Piggly Wiggly is a brand that is cherished nationwide. Their story continues to be shared and admired by team members, shoppers, and communities. They are the perfect example of how a strong logo, narrative, and origin can create a memorable brand that is loved by many.

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