Giving your store a feeling of warmth is key to creating a comfortable and stress-free environment for your customers. Read on to learn how to create a space focused on creating a relaxing experience that elevates the in-store experience for your customers.
01 Have team members welcome customers upon walk-in
Your customers’ impression of your store starts with their experience at the entrance. Having your team members welcome customers to your store will help make them feel more comfortable. Your customers may also have questions about your products or sales. Welcoming your customers in creates a trusting environment that allows them to feel comfortable asking questions and starting conversations. By properly setting the tone for your customer’s experience, you may see an increase in sales and customer loyalty.
02 Focus on sensory details
Incorporating sensory details throughout your store is key to creating a feeling of warmth in your store. Warm scents, such as chocolate and cinnamon, can help eliminate sensory distractions due to their calming effects. For more information on what scents to implement in your store, check out our article here.
Lighting is another important sensory detail to focus on when creating a comfortable environment. Many salons and restaurants will incorporate warmer tones to their lighting to create an intimate feeling. Keep in mind that if your lighting is too warm, it may not allow for full visibility of your products. For more on how to choose the correct lighting in your store, check out our article here.
03 Add a seating area
Implementing a seating area allows your customers to take a break after long periods of shopping. Your customers will often bring friends and/or family shopping with them. Seating allows their friends and/or family to sit down while they wait. It’s also important to offer seating in strategic areas of your store. Consider implementing seating areas in the front of your store, near the dressing rooms, and intermittently throughout your store to offer ample areas where your customers can relax.
04 Incorporate unique artwork and/or plants
Implementing unique artwork in your space will help your customers connect to your brand. Creative artwork also helps your customers differentiate you from your competitors. Consider incorporating your artwork near seating areas so that your customers can sit and enjoy their surroundings.
Adding plants to a space is another way to create an inviting atmosphere. Plants are known to reduce stress and elevate moods. In addition, they can also add color to your store and give a more natural feel to your space. Consider implementing plants in your window displays to attract people to your store
05 Avoid too much empty space on your walls
Too much empty space on your walls can make your store feel bland and uninviting. Incorporating signage that elevates your brand is the best way to ensure you fill space on your walls. Keep in mind that it is also important to not clutter your walls to ensure that your space feels open and inviting. The right amount of signage on your walls will elevate your space, enhance your customers’ mood, and ensure shoppers return to your store.