So, you’ve taken the leap to update your retail space! You’re already headed in the right direction. New décor will elevate your space and differentiate you from your competitors. However, it can be hard to determine which retail designer to go with. Here is a comprehensive guide with six steps to help you on your way:
- Define Your Goals
- Consider Your Brand
- Create a List of Options
- Consider Their Offerings
- Examine Pricing & Packages
- Choose the Best Fit
Define Your Goals
Create a list of your goals and what you’d like to achieve by updating your retail space. Defining what you want and expect from the beginning of the process will give you a clear direction on how you want to proceed. In addition, defining your expectations will help you choose which agency best fits your goals.
Consider Your Brand
The most important thing to consider when choosing a retail designer to help update your space ensuring the designer will preserve your brand. When adding décor to your space, it is vital to keep the décor on brand. Otherwise, customers will be confused as to what you’re all about. Your brand is your most powerful asset, and getting out of alignment with it will do more harm than good even if you have new décor.
Create a List of Options
Spend some time to determine which agencies you can potentially choose to complete your project. Keep all your options in mind at first because you can always narrow them down as time goes on. Through creating a list of options, you’ll be able to clearly see who’s in the running, as well as what advantages and disadvantages each agency brings to the table.
Consider Their Offerings
It is essential to determine what you want out of a retail décor service before you commit to a specific agency. Do you simply want updated décor, or do you want a service that will encompass both your décor, and your customer service? Over the recent years, it has become more and more vital to create memorable experiences for your consumers so they return to you instead of your competitors. Because of the rise of online shopping, customers are looking for experiences when they shop in stores instead of simply getting what they need. Narrow down your list accordingly.
Examine Pricing & Packages
This is one of the first things you’ll consider when picking out a retail designer that will be the best fit for you, and it goes hand in hand with the offerings these agencies have on the table. Do most, or all of the items on your wish list get checked off with a reasonable price? Or will you have to sacrifice a few items to stay in budget? Make sure you keep looking until you find the best deal for the price that you are paying. You can cross more options off your list based on your findings.
Choose the Best Fit
After considering all of your options, pick the option that you think best suits your needs and goals!
You can either simplify this process or add more steps to fit your needs. Most importantly, ensure that you are sticking to your defined brand image. If you don’t have one yet, this is the perfect time to determine what it could be for your brand!