Education
SUU Campus Store
Services
Strategy
Branding
Signage
Retail Decor
Interior Design
Fabrication
Installation
Location
SUU Campus Store
Cedar City, UT
Year
2025
Project Overview
Decorworx transformed the Southern Utah University Campus Store into an immersive, student-focused retail experience. The project began with a strategy workshop to align goals, brand direction, and spatial planning, ensuring a clear vision for the space. A refined identity—rooted in SUU’s brand yet elevated with unique textures, materials, and colors—guided the design of signage, décor, and environmental elements. Through precise fabrication and installation, the concept was brought to life, resulting in a cohesive, intentional, and engaging environment for students and visitors alike.
Brand Mark & Logo Variations
The logo incorporates SUU’s Thor the Thunderbird mark, paired with a bold primary typeface to convey strength, pride, and energy. This distinctive update gives the campus store a clear identity aligned with the university.
Typography
Inspired by SUU’s and the athletic department’s typefaces, the bold yet balanced typography creates connection, energy, and school spirit without overwhelming the viewer.
Color Palette & Textures
The primary palette reflects SUU’s official colors for strong brand alignment, while a secondary set of earthy Southern Utah tones adds versatility for zoning and product differentiation. Complementary textures enhance the palettes, enriching the colors and making product displays and highlight areas stand out.
Retail Decor
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© Decorworx | 2025