Services
Strategy
Branding
Creative Direction
Space Planning
Experience Design
Environmental Design
Packaging Design
Engineering
Fabrication
Project Management
Installation
Post-Launch Support
Location
Year
2024 - 2026
Coborn’s Market & Table represents a new standard for experiential retail—where grocery, hospitality, and storytelling converge. Over an 18-month collaboration, Decorworx partnered end-to-end with Coborn’s to translate an ambitious vision into a fully realized environment, aligning strategy, design, and execution at every level.
DENNIS HOST
Executive Consultant for Coborn’s Inc.
“Coborn’s, Inc. is proud to have partnered with Decorworx on our new flagship store in Plymouth, MN — Coborn’s Market and Table. From early visioning and branding workshops to concept development, fabrication, installation and project management, their team brought creativity, expertise, and true collaboration to the process. They challenged our thinking, elevated our vision, and helped deliver a spectacular result. This was our first experience working with Decorworx, and they exceeded all of our expectations. If you’re looking for a creative, end-to-end design and build partner, Decorworx should be your first call.”
COBORN'S SUBRANDS
Coborn’s Market & Table is designed as a collection of distinct sub-brands that work together to create a layered, immersive in-store experience. Each concept carries its own identity and story, allowing guests to engage with the space as a series of curated moments. From the nostalgic Penny Horse Parlor Ice Cream & Sweets, to the elevated Four Brothers Premium Specialty products, to the modern Coborn’s Wine & Spirits, each brand plays a unique role in shaping the overall experience. Each of these sub-brands is explored further through its own dedicated case study, offering deeper insight into the strategy and design behind the full ecosystem.
Spatial Planning
Spatial planning and environmental design played a critical role in shaping the Market & Table experience, translating brand strategy into a cohesive, guest-first environment. Every layout decision—from customer flow and sightlines to zoning and adjacencies—was intentionally crafted to support clarity, discovery, and ease of movement.Layered with environmental graphics, signage, and architectural elements, the space becomes both functional and immersive—guiding guests seamlessly while reinforcing the overall brand story at every touchpoint.
EMILY COBORN WRIGHT
President of Coborn's Inc.
“Wow, wow, wow! Tremendous job, everyone! This is the flagship store we sought to build. I’m so proud of how this has come together! The sense of nostalgia, local, heritage and commitment to freshness comes thru and thru. Bravo!”
Experience Design
Designing an environment that brings the brand to life. From bold exterior statements to immersive interior moments, we lead creative direction across the entire space—developing decor and environmental graphics that elevate the brand while remaining practical and build‑ready.
Color Palette & Textures
DIANE BOLDT
Coborn's Inc. Sr. Program/Project Manager
“We built a great relationship and partnership with Decorworx that allowed us to collaborate and communicate well through the entire implementation process with the entire team. The whole team was AMAZING! We established a weekly joint meeting between our construction general contractor and Decorworx which provided the decor team early involvement during construction design phase.
We found it extremely productive and effective to have decor presentations along the way during the different project phases. This process made it much easier and faster to make last minute tweaks and obtain approval.
I recommend Decorworx as a top-notch designer partner.”
Engineering & Fabrication
Once designs were approved, Decorworx transitioned seamlessly into engineering and fabrication—managing the technical details that turn concepts into physical reality.
Engineering
Print & Route
Wood & Paint
Weld & Assembly
DENNIS HOST
Executive Consultant for Coborn's Inc.
“Decorworx has been an incredible partner to work with in every sense and every step of the way. Decorworx took our vision and brought it to life by pushing our own thinking, allowing us creative feedback, and brought their significant expertise to the table to create a spectacular flagship store.”
Installation & Post-Launch Support
Through hands‑on project management, installation coordination, and post‑install support, we keep dozens of moving parts aligned—ensuring a seamless opening and a fully realized environment. Even after installation, support continued through final walkthroughs, photography, executive visits, and post‑opening adjustments—reinforcing Decorworx’s role as a long‑term partner, not just a vendor.
Installation
KELLY MINGO
Coborns Inc. Project Manager
“Coborn’s, Inc. partnered with Decorworx for more than 18 months to reimagine the look and feel of our Market and Table concept. We sought a design partner who could deliver a bold, modern aesthetic while preserving our strong sense of family and community. Decorworx exceeded our expectations with their creativity, responsiveness, and clear, consistent communication throughout the project. The result was a seamless opening and a beautifully executed store environment. I would enthusiastically recommend Decorworx to any organization seeking a dependable, innovative, and collaborative design partner.”
