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Grocery
Coborn's Four Brothers

Services

Brand Strategy
Brand Positioning
Brand Identity Design
Naming & Story Development
Packaging Design
Rollout Support

Location

Plymouth, MN

Year

2024-2026

Crafting a Premium Specialty Brand

Four Brothers was developed as a premium in-house brand for Coborn’s Market & Table, elevating specialty food offerings through thoughtful strategy, refined identity, and cohesive packaging. From brand positioning to full-scale packaging implementation, the system was designed to communicate quality, craftsmanship, and consistency across every touchpoint.

Implementation

Following design development, the Four Brothers brand was translated into production through detailed guidelines, packaging mockups, and clear execution standards. Direction was handed off to internal and vendor teams with precision, ensuring consistency across materials, formats, and product lines. This structured rollout allowed the brand to be implemented seamlessly, maintaining its intended quality and presence at every touchpoint.

Color Palette & Textures