The Modern Farmhouse style was pioneered by Chip and Joanna Gaines, and has gained enormous popularity in the last few years. This specific style combines the clean-cut utility of a modern style with the lived-in feel of the farmhouse style. These styles mesh well together because neither is very loud in nature, and both tend to prioritize functionality. In addition to evoking a feeling of authenticity, a Modern Farmhouse setting can impact the perception of your products. This style uses a more refined look than a traditional farmhouse style, so your customers will be willing to pay more for specialty and featured products. If your brand emphasizes a modern-day practicality and desires to evoke feelings of warmth and genuineness, the Modern Farmhouse style has the potential to deliver a cohesive message to your customers and increase their brand loyalty.