Branding & Consulting

Branding is the act of marketing your company via products and signage throughout the store to create a cohesive, structured brand identity. If your store and products are branded correctly, customers will quickly associate your brand with their attitudes and feelings towards your name. It is important to remain consistent in the products you sell, so customers will know what type of characteristics your products represent. For instance, if our “DX Brand” products are high quality, long-lasting items, customers would expect to find those qualities in all of their DX Brand products.

One of the key ways to implement branding throughout your store is to include your logo, store name, and/or tagline in signage. Parking signs, restroom signs, and remodeling signs are all places you can showcase your brand. Decorworx is able to develop signage that matches the personality of your store in everything we create.